Painter Rodel Tapaya ties the current social climate of the Philippines to the mythology of the past. See more on HiFructose.com.
It’s Manuals Monday! Every Monday we feature an excerpt from a graphics standards manual from the archives.
Today’s manual is for American car manufacturer, Ford Motor Company, from 1969 and was designed by Unimark International. When Unimark International was founded in 1965, they were very interested in landing the Ford account. Well, they did it! Unimark even opened an office in Detroit which focused almost exclusively on Ford.
The manual introduction says:
“In an increasingly competitive climate, it is essential that the Company present a unified, attractive and readily recognizable appearance in all its visual communications. This is one important means by which public attitudes toward the Company’s products can be influenced, with resulting benefits in growth and profitability.”ICYMI, we have shared some other Ford-related items on Instagram:
https://www.instagram.com/p/BaZwsiZgGvz/
https://www.instagram.com/p/BaZpZNJA4Dw/
https://www.instagram.com/p/BaZO05VAd3F/
https://www.instagram.com/p/BaZ5RfMg1VG/
https://www.instagram.com/p/BgFDQBclZ6x/Ford Corporate Identity Manual: Volume 1 Corporate Systems, 1969
Box 1097, Massimo and Lella Vignelli papers
Vignelli Center for Design Studies
Rochester Institute of Technology
Rochester, NY
